ADVERTISING TECHNOLOGY INDUSTRY REPORT 2021 – Will the booming AdTech really help businesses grow?

in , on May 5, 2021

Advertising Technology (Ad-tech) is defined as a collection of software and tools that help brands & agencies to set up, manage & analyze their digital advertising activities.

Ad tech is an umbrella term for advertising technology. It includes a set of software and tools used by advertisers, ad agencies, publishers, and other industry players for strategic planning and management of their advertising or monetization activities.

With the help of digital advertising one can understand the audience’s behavior and act accordingly. Relevant digital ad helps a buyer become a customer allowing to continue a one-on-one conversation on all channels. Marketing through these ad channels opens the path for potential, expanding and captive

Executive Summary


Evolution of Advertising Technology

Trends Of Advertising Technology 

• Market Overview
• Technological Trends
• Predictions
• Challenges
• Programmatic Advertising
• Impact of Covid-19

Advertising Technology Ecosystem

Ad Pricing

Types of Buying

Ad Testing

Ad Measurement and Metrics

Ad Targeting and Retargeting

Ad Blocking

Social Advertising

Video Advertising

Mobile Advertising

Contextual Advertising

AdTech vs MarTech


Key Players


No of Pages : 153

Release Information

  • Price


  • Released

    May 5, 2021

  • Last Updated

    July 8, 2021