Square is one of the largest payment solutions providers in the world. It recently announced it will acquire Afterpay, a BNPL specialized company based in Australia.
The main strategic rationale behind the acquisition is to strengthen Square’s Seller and Cash App by integrating Afterpay. This would enable the company to facilitate the smallest merchants to offer BNPL at the time of checkout. This would also help drive more sales conversions for the SMB’s and also increase
customer engagement for both Square’s Cash and Seller Apps.
• Deal Overview
• Company Overview – Afterpay
• Company Overview – Square
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